Professional Speakers Bureau International
The Working Bureau with the Working Speaker for the Working Client!
Dr. Chris arnold
TOPICS - • Creativity • Diversity, Equity & Inclusion
• Marketing • Sustainability
Dr. chris arnold - PROGRAMS
• ‘SOUNDS LIKE A GREAT PLACE TO WORK
• TAPPING INTO THE TALENT WITHIN
• DIMENSIONAL THINKING
• FLIP – UNTHINK EVERYTHING YOU KNOW
•
THE PSYCHOLOGY OF CONSUMER – Why we buy and how to be more persuasive
• FAST FORWARD THINKING
•
AI vs HI – FROM CREATIVITY TO CON MEN
• AUDIO BRANDING - How to build a brand around sound and music
• MAKING SHEEP DANCE
•
THE POWER OF STORY TELLING.
• SUPERCHARGE THE S IN YOUR ESGS
• UNITY through COMMONALITY
•
ETHICAL MARKETING AND THE NEW CONSUMER.
• DAVID & GOLIATH
Dr. chris arnold - Biography
With over 25 years working in marketing, advertising, branding, ethical marketing, and business consultancy, Chris has worked for many top brands, including IKEA, Diageo, AOL, Ford, Toyota, Sony, Sky, and many more, plus numerous charities and start-ups.
Chris is a Dr of Business, a business advisor and a NED for 5 different companies, covering medical, space tech, well-being and entertainment.
A ‘thought architect,’ he has one eye on the future and the other on the present. Always challenging, thought provoking he’s know as a thought leader in the area of ethical marketing and social impact.
A former CD and board director of Saatchi & Saatchi (London), a former board director of the DMA (Europe’s biggest trade marketing body) and former chair of both the DMA Agencies Council and the Creative Council.
He is author of Ethical Marketing & The New Consumer and FLIP – Unthink everything you know (shortly to be published). He was Brand Republic’s Ethical Marketing & Business blogger for almost a decade.
He is one of adland’s leading champion and thought leader of ethical marketing (aka sustainable nmarketing), having founded one of the first creatively led ethical marketing agencies in 2002, FEEL.
He was founder of the new model of agency, Creative Orchestra (an ethical brand marketing & advertising agency), of The Dyversity Lab (a global collective of neuro- diverse thinkers helping to solve global problems) and co-founder of specialist consultancy My Social Impact (defining Social Purpose, creating Social Impact Stratgey, and measuring Social Impact).
He is a member of the Institute of Corporate Responsibility and Sustainability (ICRS), The Network One Sustainability Group and Marketing Kind.
He is a NED on several ethical start-up businesses covering medical, space tech, well-being and entertainment.
He has written for Campaign, Brand Republic, Marketing, AdAge, Brand Strategy Magazine, Creative Review, Impact Magazine, the Financial Times, Admap/WARC,
as well as many other publications. Plus many appearances on TV and radio as a marketing expert, including the BBC, ITV, Channel 4 and LBC.
He is a regular contributor on the subject of ethics in marketing and business. He publishes regular articles relating to marketing ethics, sustainability and purpose.
He is a popular public speaker due to his dynamic presentation style and seeks to challenge his audience to think differently. He has spoken globally at over 200 top conferences and events.
Outside of business he is heavily involved with community. He founded the UK’s biggest community arts festival, and London Community Arts CIC. He has transformed a 500 year old church tower in North London into a fringe performance space.
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Dr. chris arnold - MEDIA
PODCASTS:
THE FUEL PODCAST WITH KEITH SMITH
Dr Chris Arnold – author, FLIP: Unthink Everything You Know
https://thefuelpodcast.com/dr-chris-arnold-author-flip-unthink-everything-you-know/
Chris talks about dimensional thinking, problem-solving, thinking inside and out side triangles, boxes and circles.
LET’S TALK LOYALTY WITH PAULA THOMAS
#52: Connecting with Community for Local Loyalty
https://player.captivate.fm/episode/5903dd91-e8c4-44a9-bdcd-3a6e56cb0b4c
Marketing: thought provoking conversation about the connection between community and loyalty.
DYSLEXIA DESIGN THINKING WITH GIL GERSHONI
The Power of Dyslexia Creativity with Dr Chris Arnold Part 1
https://open.spotify.com/episode/1iqe3eLTjt6yFWSl2lkGjN
Chris talks about creativity, innovation, problem solving and dimensional thinking
The Power of Dyslexia Creativity with Dr Chris Arnold Part 2
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.
Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase.
But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers.
As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them.
It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism.
A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t.
The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies.
Contact Us for More Information
Book a speaker through PSBI onlineor over the phone at
(347) 850-7510