Saul Colt was instrumental in building two high-profile and recognizable North American brands. When asked how he did it, he always says, “I made love to the customers.” The funny thing is he isn’t kidding- well, except for the making love part. What he actually did was make them Laugh, Think and Cry. In this talk, Saul Colt shares the formula for Laugh, Think, Cry and several examples of how he used it firsthand to help grow brands and fans.