The entire social media world capitalizes on our need for relevance. Look at our national obsession with our number of friends or followers. When someone "likes" us, we get an oxytocin hit—a physical high. When someone acknowledges us—on social media or otherwise—we feel important. These positive actions momentarily save us from our fear of isolation and reaffirm our survival within the social pack.

Importance fosters trust, builds morale, creates healthy, long-lasting relationships, and inspires people to think creatively and advance new ideas.

Audiences learn to:

 Understand their innate importance.

 Celebrate what is important to others.

 WIN by looking for the BEST in people.