Professional Speakers Bureau International

Assistant Teaching Professor/Keynote Speaker

STRATEGY, ENTREPRENEURSHIP AND INTERNATIONAL BUSINESS

R. scott livengood, phd

TOPICS - • Business • Connection • Education

• Employee Engagement • Employee Experience

• Entrepreneurship • Mindset • Strategy

R. scott livengood - PROGRAMS

  • How Entrepreneurial Connection is the Key to World Peace: This is The Way
  • So You Wanna be an Entrepreneur? A Successful Model of Entrepreneurship
  • Empowering the Entrepreneurial Employee 

r. scott livengood - BIOGRAPHY

Professor Livengood, a.k.a. the Seinfeld Sensei, earned his PhD in Strategic Management from the University of Maryland and his Masters of Business Administration and Bachelor of Science in Accounting from Brigham Young University in Provo, Utah. He worked at KPMG (Honolulu & San Francisco offices) and Honeywell International (Phoenix & Morristown offices) along the way, but his true passion lies in education.



He is the lead author of That’s Our Turf! Identity Domains and Competitive Dynamics with Rhonda Reger (published in the Academy of Management Review , his field’s top theoretical outlet) and has been an award-winning teacher ("sensei" in Japanese) of strategy and entrepreneurship at numerous universities throughout the United States and to groups around the world.


An Ironman, lover of music, movies, and sports, avid traveler, and curious explorer of the world around him, he is also fluent in Japanese and Seinlanguage.

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What can be learned from TV show characters? Did you know they can help you build a better business? In The Startup of Seinfeld, you’ll learn about the best—and worst—entrepreneurship strategies. What can Kramer teach us about the entrepreneurial process? Does George’s risk-taking make him a better entrepreneur than Jerry? Which entrepreneurial trends does Elaine miss? Written by R. Scott Livengood, a professor of strategy and entrepreneurship, this humorous entrepreneurship guide examines business models, pitching, marketing, and more through the lens of Seinfeld characters. Using a multimedia approach that combines text, graphics, and video, this fascinating book of entrepreneurship principles brings a fresh twist to “edutainment.” Each concept is illustrated through a relevant Seinfeld clip, making it a great way to learn through pop culture examples. An engaging book about how to become a better entrepreneur, The Startup of Seinfeld is perfect for entrepreneurs and Seinfeld fans alike. Get ready to explore the realm of entrepreneurship that transforms your favorite '90s TV show about nothing into…something extraordinary.

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