Relationships and differentiation are everything for sales professionals. Building relationships requires confidence relating to people from various backgrounds, industries, cultures, and countries. You have more diverse experiences than you realize. The Peripheral Thinkers™ contextual model helps sales pros realize the value of their experiences and use them to create unique, highly engaging interactions with clients and prospects. Conventional approaches do nothing more than guarantee mediocrity. Peripheral Thinking™ connects the dots for clients and prospects, setting you apart from the rest.