Banks provides you with breakthrough strategies for getting your
brand to come alive ...everyday!
Ken Banks brings over 30 years experience in major retail and
marketing companies to audiences and organizations who want to
know how to brand their stores, products and services more effectively
with their customers. As a result of working as a senior marketing
executives with companies like PetSmart, Eckerd Drugs, Circuit
City, Dayton- Hudson (Target Corp.) and Procter & Gamble,
Ken provides real-world insights and case studies to bring an
informative and entertaining presentation or seminar on how to
build a better relationship with your customers. He also will
work with your executive team to develop an effective brand strategy
and marketing program quickly and effectively that will help positions
your company better against the competition.
He will bring research that will help you determine your positions
with the customers that will be
most profitable. His experience will provide coaching to help
your key marketing executives be more effective in becoming brand
champions and evangelists for the entire company. He has spoken
and consulted internationally on how to bring your brand strategy
to life within your organization and in the marketplace. Ken will
help you quickly position your brand to gain market share and
increase sales and profits consistently.
Banks' most popular programs:
BRANDING---WHOSE JOB IS IT?
Marketing isn’t the only department in charge of the brand
and its strategies. It starts with the CEO and works its way throughout
the organization. In this presentation, Ken explains a process
to get everyone in the company to live up to the brand every day.
With case studies and some entertaining examples, the audience
will learn what it takes to make branding the DNA of the entire
company and provide a consistent relationship with the customer.
Mixing humor and magic in with some real learning experiences,
this presentation is invaluable in getting the team working together
in growing the business.
WHAT ARE YOU FAMOUS FOR? CREATING YOUR OWN PERSON BRAND WILL
BRING YOU SUCCESS.
Whether it’s in your job, in your family, in your group
of friends, it’s important to develop your own personality
in the same way that companies develop their brand value and stand
out from the competition. Using the experiences of 30 years in
the marketing and retail business, Ken brings to life a new way
of looking at creating your success and vision for your future.
WHERE DO YOU WANT TO BE? CREATING A VISION FOR YOUR COMPANY AND
What good is a map if you don’t know where you are going?
Creating a vision doesn’t happen by accident and there are
no crystal balls with all the answers. In this presentation, Ken
outlines a process for reaching your desired future state and
getting the entire organization to buy in to the plan and into
being part of the solution. Examples from real life success stories
demonstrate how each step is vital to making your vision a reality.
Ken has recently had assignments as head of marketing for Levitz
Furniture in Woodbury, NY, SinoFresh Inc, Englewood, FL, and EVP—Account
Management Director at Doner Advertising in Southfield, MI. These
assignments came directly from his consulting business. Ken has
also been President of Fahlgren Benito Advertising, the Florida
division of Fahlgren Advertising agency where he directed the
offices in Tampa, Orlando, and Ft. Lauderdale with accounts such
as State of Florida Tourism, Florida Cadillac Dealers, Beall’s
Outlet Stores, the Tampa Tribune, and McDonalds.
Ken spent over 23 years in retail marketing as the head of marketing
for PetsMart, the 500+ pet specialty chain, Circuit City Stores
and for the 2800-store, Eckerd Drugs chain. He also spent time
in merchandising and department store operations with Dayton-Hudson
and Robinson's Florida before moving to the marketing side of
the business. Earlier, he spent a couple years on the agency side
with Doner, working on several retail clients like Venture, May
Co. (LA), Foley's, Wickes, Pic n Pay Shoes, Gold Circle, and Giant
Foods. He developed his marketing expertise early on in brand
management with Procter & Gamble on Folgers Coffee.
Ken is a graduate of Wayne State University in Detroit with a
BS in Marketing. He has his masters from the American Graduate
School for International Management (Thunderbird) in Phoenix in
1968. He served in the U.S. Army in Germany from 1969-1970.
Ken Banks has spoken for these groups and many more:
* National Retail Federation, New York
* North American Retail Distributors Association - Dallas, TX
* American Advertising Federation Roster of Executive Speakers
* Retail Advertising Conference - Chicago
and Toronto (5)
* Various Local Advertising Federations (11)
* International Mass Retailer Association, Dallas,
Tampa, Phoenix (3)
* International Newspaper Advertising Executive Conference: Vancouver,
* International Home Furnishings Association - Chicago
* DMA Data Base Marketing Symposium, Chicago
* International Institute for Research, New York
* Television Advertising Bureau Strategic Advisory Conference
- Las Vegas (2)
* Mashall Marketing Broadcast Conference - Phoenix, AZ, Pittsburgh,
* Ad Week Magazine Creative Seminar, Aspen, CO
* Achievers' Seminar, Adlaide, S. Australia
* Age Wave Institute - New York
* National Association of Broadcasters TVB (2)
* Florida Governor's Bureau of Conference & Tourism
* International Conference of Shopping Center (2)
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Speakers Bureau International
Dr. Thom A. Lisk,
BA, LHD, CSE is the Founder, President and CEO
Tels: (614) 841-1776 • Fax: (614) 846-3803
Firth Avenue Suite 301, Worthington, Ohio 43085
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