|John Boyens has dedicated his business
life to maximizing the productivity of sales processes for over 25
years. During his career in corporate America, John led national sales,
service and marketing organizations to consistently increase sales
productivity, improve market share, accelerate revenue performance
and deliver bottom-line profit results.
His proven track record as an executive sales
leader with several Fortune 1000 companies as well as his research
on over 9,500 salespeople and sales managers uniquely qualified
him to form the Boyens Group in 1998. Through a combination of dynamic
training programs, consulting services and sales management systems,
the Boyens Group provides powerful tools that enable sales organizations
to be more productive.
John’s expertise in sales, sales management
and strategic marketing keeps him in demand as a guest speaker,
facilitator, workshop leader and business consultant. He has addressed
thousands of business executives and salespeople in a variety of
formats, delivering customized programs on such topics as: “Sell
Value, not Price,” “Techniques of World Class Sellers,”
“Coaching for Optimal Performance,” “Creating
and Sustaining a Competitive Advantage in your Market Place”
and “Extraordinary Leadership.”
John is the co-author of the book, Real World
Sales Strategies that Work and the audio CD series, Techniques of
World Class Sellers. His new book, The Productive Selling Zone,
will be available in 2004. John is a graduate of North Central College
and is an active member of the National Speakers Bureau, the International
Speakers Network and Sales and Marketing Executives International.
Boyens Group, Inc.
The Boyens Group is dedicated to maximizing the productivity of
sales processes that generate results. Through a combination of
dynamic training programs, consulting services and sales management
systems we provide unique perspectives and powerful tools that enable
sales organizations to be more productive. Sales organizations are
only productive when there is a convergence of effort and positive
Real productivity in a sales process is not only recognizable but
measurable as well because productive processes have specific characteristics.
The most successful sales organizations are defined by the following:
- A customer focused strategy that permeates the entire sales
- The ability to establish standardized processes to proactively
engage decision makers on a consistent basis.
- The ability to outsmart the competition by positioning proposals
and RFPs to their advantage and “win” a majority of
- The skill to sell products/services at full market value, without
- The ability to establish a standardized process to accurately
forecast new business and revenue performance.
When these characteristics are present throughout the sales organization,
a level of performance is achieved that we call the Productive Selling
Zone. In the Productive Selling Zone, effort and positive results
converge at every step in the sales process!
Professional sales teams rarely suffer from a lack of effort. However,
the disparity between effort and positive results is quite common.
Today, sales managers have too much on their plates to share their
knowledge and expertise as well as provide professional development
for their sales team on a consistent basis. The Boyens Group partners
with our clients in the areas of sales productivity, management
effectiveness and business strategy (at both the account and market