Camille Schuster (Ph.D., The Ohio State University) is President of Global Collaborations, Inc., a Full Professor of Marketing at California State University San Marcos, and Faculty Associate at Arizona State University. Dr. Schuster has worked with leading executives in ECR (Efficient Consumer Response), international sales and negotiations, GCI (Global Commerce Initiative) development, and international business practice activities since 1984 and presented keynote presentations, breakout sessions, speeches and workshops on 4 continents in more than 25 countries around the world. Dr. Schuster is a member of the District Export Council in San Diego, a member of the Board of Directors of the Global Marketing Special Interest Group of the American Marketing Association, a member of the Global Scorecard Committee sponsored by GCI, and has served on the boards of various international organizations.
Her speaking, training, facilitating, and consulting activities are grounded in reality, based upon experience gained primarily through data gathering, and collaborative project development with global business executives in small, mid-size and large, multinational companies, as well as industry associations. Dr. Schuster has worked with top executives as well as middle management; services, retail, and manufacturing companies and faculty.
Dr. Schuster has co-authored two books with Michael Copeland from Procter & Gamble. One is entitled Global Business Practices: Adapting for Success; the other is entitled Global Business: Planning for Sales and Negotiation. Dr. Schuster co-authored a book entitled The Consumer or Else! . . . Consumer Centric Business Paradigms, with Don Dufek retired Senior Vice President and Officer of The Kroger Company. Dr. Schuster solo-authored a book entitled The Rise of Consumer Power – Adapting Marketing Communication Strategies that was published in Singapore.
In addition, she has published articles in a number of academic journals, such as Journal of International Consumer Relationship Management, Journal of Public Affairs, Journal of International Marketing, Journal of Global Marketing, Journal of Personal Selling and Sales Management, Journal of Advertising and others. Dr. Schuster has contributed chapters to other books such as Handbook of Research in International Marketing edited by Subhash C. Jain, Japanese Distribution Strategy edited by Michael R. Czinkota and Masaaki Kotabe, and International Business Negotiations edited by Pervez Ghauri and Jean-Claude Usunier. She has also edited a book entitled Newer Insights in Marketing with Dr. Phil Harris from The Manchester Metropolitan University in the UK.