Bill Patterson

 

  • Vice-President of a major communication firm
  • Noted speaker and lecturer on news media relations
  • Former news executive,
    Taft Broadcasting Comapny, 22 years
  • Winner of more than 30 journalism ansd public relations awards


HOW TO GAIN POSITIVE NEWS COVERAGE

    Our communication workshops teach you how to handle the media. You learn from experienced pros. They show you how to work effectively with the news media, the most powerful communications force in the world.

YOU'LL LEARN:

  • HOW TO STAND ON YOUR FEET AND CONVINCE.
  • HOW TO MAKE YOUR POINT IN A NEWS INTERVIEW.
  • HOW TO GET POSITIVE TV NEWS COVERAGE.
  • HOW TO FACE THE CAMERAS AND MICROPHONES WITH CONFIDENCE.
  • HOW TO WORK WITH THE MEDIA,~ WHAT THEY NEED.
  • HOW TO CONTROL THE MEDIA IN A CRISIS.
  • HOW REPORTERS THINK, AND WHY.

WHO SHOULD ATTEND?

    Anyone who has a chance of ever dealing with the news media - from the first phone call to the fInal interview or statement. Everyone from presidents to office managers can benefit extensively by learning how to communicate more clearly. Anyone who wants to become a good company spokesperson.


OTHER HANDS-ON COMMUNICATION WORKSHOPS

    Additional seminars will teach you the modem communication techniques you need to make your point and take control.

  • SPECIFIC MEDIA TRAINING

      How to conduct a news conference, appear on a talk show, or hold a public forum.

  • MEDIA II- THE GRADUATE COURSE

      This is more intense training in how to handle the news media and the public in tough situations. This is a follow-up to our basic media training.

  • SPEAKING IN PUBLIC

      How to be a sharp spokesperson. How to capture an audience. How to give a dynamic speech.

  • COMMUNICATIONS FOR COMMUNITY RELATIONS

      Relating C.R. to crisis management, employee need.s and neighborhood concerns. How community relations will build you a "Reservoir of Good Will."

  • REPUTATION MANAGEMENT

      How to prepare for any potential crisis. Writing a crisis plan, mock drills, strategy.


OUR SEMINAR PRESENTERS ARE ALSO AVAILABLE TO
DELIVER SPEECHES ON
COMMUNICATIONS, MEDIA RESPONSE AND CRISIS MANAGEMENT.


BONUS!

THE COMPLETE GUIDE FOR UNDERSTANDING THE MEDIA

    This 18-chapter media handbook was written by veteran journalists and public relations professionals. If you deal with the media, you'll find it an invaluable daily reference tool. It's our bonus to everyone who participates in our workshops.


OUR SEMINARS SPEAK FOR THEMSELVES

HERE'S WHAT SOME OF THE COUNTRY'S TOP EXECUTIVES SAY ABOUT OUR WORKSHOPS:

      "The practical, hands-on approach was terrific! We gave it all 10s!"
    The Ohio Manufacturers Association

    "The presentation is superb... the content right on target... There are many insights on dealing with the media."
      Ashland Chemical Company

    "The on-camera part gave us a new appredation for the media and how to utilize them."
      Lubrizol

    "Your presentation on dealing with the media was exceptional"
    The Ohio State Uniiversity

    "You gave us just what we needed - a practical guide for working with the news media."
    B.F. Goodrich

    "I cannot remember when I have had a more enjoyable, yet substantial, learning experience."
    American Electric Power

    "Thank you for your thorough preparation... you have our most sincere thanks."
    ARMCO Steel

    "The training could not be better... informative and very applicable."
    Blue Cross of Western Pensylvania


DON'T SAY "IT WON'T HAPPEN HERE."

  • How well did GM do in handling the controversy over the movie "Roger and Me?"
  • Did Dow Chemical ever dream that Agent Orange would become a major national issue?
  • Exxon may have found out the first rule of Crisis Communication: "Perception Is Truth."
  • Were the nation's apple growers ready for the Alar scare?
  • Was Drexel Burnham prepared for the junk bond scandal?
  • How well prepared were the PR people at Three Mile Island?
  • What about the contaminated water problem at Perrier?
  • . . .and the crisis over Tylenol for Johnson & Johnson?
  • Even the Girl Scouts faced a media crisis when broken glass turned up in their cookies.

No one person or business is immune from a potential "media crisis. Are you and your officials totally prepared to deal with the media?


WHEN THINKING ABOUT CRISIS MANAGEMENT ALWAYS REMEMBER THIS OLD SAYING:

  "BY THE TIME YOU HEAR THE THUNDER,
IT'S TOO LATE TO BUILD THE ARK."


FOR A FREE PREVIEW VIDEOTAPE, MORE INFORMATION,
DATE AVAILABILITY OR PRICING CONTACT US AT:

Professional Speakers Bureau International

Tels: (614) 841-1776 • Fax: (614) 846-3803

1112 Firth Avenue Suite 301, Worthington, Ohio 43085

 E-mail : speak@netwalk.com

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