Vice-President of a major communication firm
- Noted speaker and lecturer on news media relations
- Former news executive,
Taft Broadcasting Comapny, 22 years
- Winner of more than 30 journalism ansd public relations awards
HOW TO GAIN POSITIVE NEWS COVERAGE
- HOW TO STAND ON YOUR FEET AND CONVINCE.
- HOW TO MAKE YOUR POINT IN A NEWS INTERVIEW.
- HOW TO GET POSITIVE TV NEWS COVERAGE.
- HOW TO FACE THE CAMERAS AND MICROPHONES WITH CONFIDENCE.
- HOW TO WORK WITH THE MEDIA,~ WHAT THEY NEED.
- HOW TO CONTROL THE MEDIA IN A CRISIS.
- HOW REPORTERS THINK, AND WHY.
WHO SHOULD ATTEND?
OTHER HANDS-ON COMMUNICATION WORKSHOPS
- MEDIA II- THE GRADUATE COURSE
- COMMUNICATIONS FOR COMMUNITY RELATIONS
OUR SEMINAR PRESENTERS ARE ALSO AVAILABLE TO
DELIVER SPEECHES ON
COMMUNICATIONS, MEDIA RESPONSE AND CRISIS MANAGEMENT.
THE COMPLETE GUIDE FOR UNDERSTANDING THE MEDIA
OUR SEMINARS SPEAK FOR THEMSELVES
HERE'S WHAT SOME OF THE COUNTRY'S TOP EXECUTIVES SAY ABOUT OUR WORKSHOPS:
"The practical, hands-on approach was terrific! We gave it all 10s!"
The Ohio Manufacturers Association
DON'T SAY "IT WON'T HAPPEN HERE."
- How well did GM do in handling the controversy over the movie "Roger and Me?"
- Did Dow Chemical ever dream that Agent Orange would become a major national issue?
- Exxon may have found out the first rule of Crisis Communication: "Perception Is Truth."
- Were the nation's apple growers ready for the Alar scare?
- Was Drexel Burnham prepared for the junk bond scandal?
- How well prepared were the PR people at Three Mile Island?
- What about the contaminated water problem at Perrier?
- . . .and the crisis over Tylenol for Johnson & Johnson?
- Even the Girl Scouts faced a media crisis when broken glass turned up in their cookies.
No one person or business is immune from a potential "media crisis. Are you and your officials totally prepared to deal with the media?
WHEN THINKING ABOUT CRISIS MANAGEMENT ALWAYS REMEMBER THIS OLD SAYING:
"BY THE TIME YOU HEAR THE THUNDER,
IT'S TOO LATE TO BUILD THE ARK."