The 90 Minute Branding and Marketing Plan Workshops ©
For Independent business owners, managers, sales and marketing
mangers, professional practices, retail and service stores, independent
agents and contractors, associations, consultants -- anyone who
owns or operates a business.
Everyone in these unique and dynamic 90-minute workshops writes
their own custom six part ‘simple, practical and affordable’
business marketing action plan in exactly 90 minutes.
A non profit of this work shop is also available. See details
below about our special non profit offer.
You begin this hands-on workshop by establishing a marketing
budget and then Bill challenges you to write your own plan, spending
as little of the money as possible, takes you step by step through
a 20-page take home workbook.
Whatever your business, you’ll write your own marketing
action plan and come up with one custom designed tactic for each
of these critical marketing areas:
• Branding – Take three steps to build your company
a brand name people will remember.
• Customer retention – Find that one customer retention
tool that will make
your best customers keep coming back.
• Sales – Write yourself a simple sales tactic that
can dramatically improve
the bottom line.
• Advertising – How to use one advertising medium
and make it count. Learn
the key secret of successful advertising.
• Put news information to work for you. It’s the
best publicity money can’t buy.
You’ll prepare a publicity plan and come up with three
business news releases.
• Community Relations – learn how to get the buzz
going with the most powerful
advertising of all – word of mouth.
Everyone writes own marketing action plan from the unique 20-page
workbook and takes home a Six Part Marketing Action Plan –
Bill Hoke is a former advertising creative director and broadcast
writer producer on such brands as Pontiac, Cadillac, Nissan, Holland
America, Boeing, AT&T and many others. He’s been a documentary
film producer, advertising agency owner, helped a disability agency
start a worm growing business, been a self employed entrepreneur
for more than thirty years and hiked over 1,400 miles solo in
Olympic National Park.
He and his wife/partner operate Small Business Marketing Partners,
a company dedicated to the survival of small independent businesses
and non profit organizations. They are strong advocates for the
small business owner. He taught dozens of marketing, advertising,
customer service classes for his local economic development agency
and he has been a mentor in the Washington CASH micro lending
program for six years. He has extensive experience and involvement
in many non profit organizations.
Bill’s speaking style is direct, sometimes humorous, but
he stays on point and 90 minutes after he says, “Good morning,”
he’ll ask his audience how many now have a marketing action
plan to take to work.
In addition to the Marketing Action Plan, most participants leave
the workshops with ideas, ideas, ideas. Bill’s workshop
evaluations consistently are 4.8 or better on a 5.0 scale.
Non Profit workshop offer.
Bill’s 90 minute work shops are often held in the morning,
so business owners can get back to work. Bill believes strongly
in non profit organizations and he understands many of them need
a simple approach to marketing and promoting their organization.
So, Bill often offers an early afternoon session for local non
profit organization executive directors, those charged with marketing
and community out reach, and for volunteers and board members.
When you schedule a business workshop with Bill, he will conduct
a second 90 Minute Branding and Marketing Plan Workshop for Non
Profit Organizations the same day at a substantial discount. You
invite the non profit agency directors, those charged with marketing
and communication, volunteers and board members and Bill will
do a special workshop version designed for non profits!
Bill’s Workshop Guarantee: If you complete
the workbook and have not written a custom marketing action
plan for your business or organization, he will cheerfully return
areas of specialty
Sales: “Your Ten Best Customers, Your Ten Best
Prospects”. All You Need to Know About Sales” Dinner
speech or 90 minute workshop.
For media sales people “I’m Your Toughest
Prospect, So Tell Me What You Got.”
60-90 Minutes with 32-page workbook.
For anyone who writes advertising: ‘Make Every
Word Count’, a 60-90 minute workshop with 44-page
workbook, surprising handouts.
For building membership: “The 60 Minute Membership
Building Plan”. Down to earth action steps for
any organization to take to build membership in any organization
(except Last Man Clubs). With workbook.
Contractors and builders: “The 90 Minute Branding
and Marketing Plan Workshop for Building Contractors”
90+ minutes. CLE approved by Washington State BIAW.
General Audience: “The Power to Just Say Thank
You” a 30-60-90 minute workshop/speech, after dinner
program where everyone writes thank you cards using a unique work
“It will touch your heart.”
Bill will custom tailor 90 Minute workshops for any business
or organization and the 90 minute workshop can be extended to
fit a 3-hour time period.
Travels from Pacific northwest.