BOBBY JONES is a top-selling author, renowned international speaker, an expert on conscious capitalism, and a successful businessman who is on an inspiring mission to show individuals and companies worldwide how to be forces for good.

Bobby's keynotes and workshops provide business and culture leaders with the key principles of leading, working, and marketing to drive growth and impact with purpose. Audiences walk away empowered with roadmaps to find lasting fulfillment and meaning in their work, igniting a fire in them that transforms their lives and the world for the better.

Since the release of his best-selling book Good is the New Cool in 2016, Bobby has helped people in over 138 counties to develop solutions to global challenges. He has spoken at some of the world's most prestigious venues, including Harvard University, the United Nations, the Vatican, SXSW, PSFK, frank, St. Gallen University, and many others. His clients include Mondelez, Audi, Microsoft, Unilever, Alicorp, and Diageo. He has delivered talks, consultations, and workshops to NGOs, celebrities, and changemakers throughout the United States, Europe, Australia, and South America. The tools he provides help these entities unlock their purpose—and grow their businesses and brands—by being of service to others.

With over a decade of senior leadership experience in purpose-driven marketing, Bobby has developed and executed award-winning campaigns and strategies for Ford, MTV, Adidas, and Coca-Cola. Previously, Bobby led Octagon's Access group as VP, the nation's preeminent team for global brands looking to reach multicultural and millennial consumers effectively. He was also Co-Founder & MD of Alloy Access, a results-driven agency for global businesses and brands looking to understand purpose-driven marketing to millennials. As the CMO at a leading non-profit, Peace First, Bobby was instrumental in creating a new social norm where millions of young people are prepared, empowered, and committed to collaboratively solving the world's biggest challenges with courage and compassion.

Bobby lives in Brooklyn, New York, with his wife and son.